Staff Education
I sometimes tell clients about the best server I’ve ever known, Ryan.
Ryan greeted me and my friends every week, not only with a smile and a handshake, but a hearty “what are ya’ in the mood for today?” Sometimes we knew what beer we wanted and other times we had no clue.
Either way, Ryan always knew the products his bar was serving and what we may, or may not like, based on our tastes. And if it was one of those no-clue nights, Ryan always knew what to offer us – with an ongoing (if not exactly house-sanctioned) money back guarantee. Over time, Ryan up-sold us literally hundreds of dollars worth of beer and food, above and beyond what we would have ordered.
How? By simply knowing his products and his customers – and engaging them. The fact is, the more knowledgeable your people on the ground, the more product (both beer and food) you will sell.
The Beer Sommelier® can provide your staff the craft beer education they need, in order to properly represent your establishment:
Full, “grain to glass,” Beer 101 itinerary, covering beer styles, tasting, history, the brewing process, ingredients, glassware, serving temperatures, food & beer pairing and much more…
- Our proprietary, 30-page “Beer 101” guide, meant to follow our seminar…
- A PowerPoint presentation that works in conjunction with all of the above…
- All brewing ingredients, ready for smelling and tasting…
- The Beer Sommelier® test (three full pages), that all attendees must pass before earning…
- The Beer Sommelier® Beer 101 certification, suitable for framing…
- 30 days of follow-up inquiries for your establishment and your staff.
When your team has been through The Beer Sommelier® staff training, you’ll know they’re prepared to speak intelligently about beer – and earn you more money!